The challenge

Henderson Motorsports was competing in the NASCAR Truck Series with a limited digital footprint. Its social channels lacked consistent, high-quality content that matched the professionalism of the on-track program, which made it harder to attract sponsors and grow a loyal fanbase.

What I did

I focused on race weekend storytelling, delivering professional photo and video coverage that gave the team a consistent, polished presence on every platform. Paired with ongoing channel management, it created a content rhythm that kept fans engaged between races and gave sponsors something worth pointing to.